Cookie Policy

1. Introduction

This Cookie Policy explains how Impause, Inc. ("Impause," "we," "us," or "our") uses cookies and similar tracking technologies on our website at impause.com (the "Website").

This policy should be read together with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.

By using our Website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time using the controls described in Section 7 below, or by clicking "Cookie Preferences" in our website footer.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. Cookies are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be "persistent" (remaining on your device until deleted or until they expire) or "session" cookies (which are deleted when you close your browser).

Cookies set by the website owner (in this case, Impause) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable features or functionality to be provided on or through the website (e.g., analytics, advertising, and interactive content).

3. Why We Use Cookies

We use cookies for several reasons:

• Essential/Strictly Necessary Cookies: To enable core website functionality, security, and load balancing. These cookies are necessary for the Website to function and cannot be disabled.
• Analytics Cookies: To understand how visitors interact with our Website, which pages are most popular, and how visitors navigate through our site. This helps us improve our Website and user experience.
• Functional Cookies: To remember your preferences and settings (such as language preference or cookie consent choices).

4. Types of Cookies We Use

Below is a detailed list of the cookies we use on our Website, organized by category:

4.1 Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable basic functions like page navigation, access to secure areas, and form submission. The Website cannot function properly without these cookies.

4.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. We use this data to improve our Website's performance and user experience.

Note: Google Analytics is configured to anonymize IP addresses to protect your privacy. For more information about how Google uses data from sites that use their services, please visit: How Google uses data when you use our partners' sites or apps

5. Other Tracking Technologies

In addition to cookies, we may use other tracking technologies on our Website:

5.1 Web Beacons / Pixel Tags

Small graphic images (also known as "pixel tags" or "clear GIFs") embedded in web pages or emails to track page views, email opens, and user interactions. We use these to measure campaign effectiveness and understand user engagement.

5.2 Local Storage

HTML5 local storage allows websites to store data locally within your browser. We may use local storage to save your preferences, improve load times, and provide a better user experience. Unlike cookies, local storage data does not expire automatically and persists until manually cleared.

5.3 Embedded Scripts

JavaScript code that runs while you're connected to our Website to measure how you navigate and interact with our content. This code is only active while you're on our Website and is not transferred to other sites.

6. Third-Party Cookies

Some cookies on our Website are set by third-party service providers that we use to enhance your experience and analyze our Website performance. We do not control these third-party cookies, and you should check the relevant third party's website for more information about how they use cookies.

Third Parties We Work With:

• Google LLC – Google Analytics 4 for website analytics and performance monitoring
  Google Privacy Policy | Opt-out of Google Analytics
• PostHog Inc. (if enabled) – Product analytics and session replay
  PostHog Privacy Policy

7. How to Manage Cookies

You have the right to choose whether or not to accept cookies. However, please note that cookies are an important part of how our Website works, so removing or blocking certain cookies may impact your user experience.

7.1 Cookie Consent Banner

When you first visit our Website, you will see a cookie consent banner at the bottom of the page that allows you to:

• Accept All: Consent to all cookies, including analytics and functional cookies
• Reject All: Only allow strictly necessary cookies and block all others
• Customize: Choose which categories of cookies to accept or reject individually

Your consent choices are stored for 13 months. After this period, we will ask for your consent again. You can change your cookie preferences at any time by clicking "Cookie Preferences" in the footer of our website.

7.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

• Block all cookies
• Block third-party cookies only
• Clear cookies when you close your browser
• Notify you each time a cookie is set

Here are links to cookie management instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that if you block or delete cookies, some features of our Website may not work properly, and your user experience may be limited.

7.3 Opt-Out Tools

You can opt out of specific tracking services:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on

7.4 Global Privacy Control (GPC)

Where required by law (e.g., California, Colorado, Connecticut), we honor Global Privacy Control (GPC) signals sent by your browser. GPC is a proposed specification that allows you to tell websites not to sell or share your personal information. To enable GPC, you can:

• Use a browser that supports GPC (e.g., Brave, Firefox with Privacy Badger extension)
• Install a browser extension that sends GPC signals

Learn more about GPC at globalprivacycontrol.org

7.5 Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) signal. However, there is no industry consensus on what constitutes a DNT signal or how websites should respond to it. We do not currently respond to DNT signals, but we do honor GPC signals where required by law.

8. Cookies and Personal Data

Some cookies may collect personal data, such as your IP address, device identifiers, or browsing behavior. This data is processed in accordance with our Privacy Policy.

We implement the following privacy protections:

• IP Anonymization: Google Analytics is configured to anonymize IP addresses
• Data Minimization: We only collect data that is necessary for the stated purposes
• Limited Retention: Cookie data is retained only as long as necessary (see Section 4 for specific durations)
• Secure Transmission: Cookies are transmitted over secure HTTPS connections
• No Cross-Site Advertising: We do not use cookies for cross-site behavioral advertising

9. International Users & GDPR Compliance

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have specific rights under the General Data Protection Regulation (GDPR) and similar data protection laws:

9.1 Legal Basis for Processing

We process cookie data based on the following legal grounds:

• Consent: For analytics cookies (you provide consent via our cookie banner)
• Legitimate Interests: For strictly necessary cookies required for website security and functionality

9.2 Your Rights

Under GDPR and similar laws, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data (subject to legal obligations)
• Restriction: Request limitation of processing under certain circumstances
• Objection: Object to processing based on legitimate interests
• Data Portability: Receive your data in a structured, machine-readable format
• Withdraw Consent: Withdraw your consent to cookie use at any time
• Lodge a Complaint: File a complaint with your local Data Protection Authority

To exercise these rights, please contact us at support@impause.com

9.3 International Data Transfers

Some of our service providers (e.g., Google Analytics) may process data outside the EEA. We ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or adequacy decisions, to protect your data during international transfers.

10. California & U.S. State Privacy Rights

If you are a California resident or resident of another U.S. state with comprehensive privacy laws (e.g., Virginia, Colorado, Connecticut, Utah), you may have additional rights:

10.1 California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)

Sale and Sharing of Personal Information:

We do not "sell" or "share" personal information as defined by California law. We do not use cookies for cross-context behavioral advertising.

Your California Rights:

• Know what personal information is collected, used, shared, or sold
• Delete personal information held by businesses
• Opt-out of sale/sharing of personal information
• Non-discrimination for exercising your rights
• Correct inaccurate personal information
• Limit use and disclosure of sensitive personal information

To exercise these rights, contact us at support@impause.com

10.2 Other U.S. States

Similar rights apply to residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws. Please contact us to exercise your rights.

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this policy.

If we make material changes to how we use cookies, we will notify you by:

• Posting a notice on our Website
• Updating our cookie consent banner
• Sending you an email notification (if we have your email address)

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

12. Contact Us

If you have questions or concerns about this Cookie Policy or our use of cookies, please contact us:

Email: support@impause.com

Mailing Address:
Impause, Inc.
31 Hanson Street
Boston, MA 02118
United States

For privacy-related inquiries, please see our full Privacy Policy

13. Additional Resources

For more information about cookies and online privacy, you may find these resources helpful:

• All About Cookies – Comprehensive information about cookies
• UK Information Commissioner's Office (ICO) – Guidance on cookies
• Your Online Choices – Opt-out of behavioral advertising
• Global Privacy Control – Information about GPC